Startups in Shoreditch: Interview with Damiano La Roca Founder of Seable

damianoG: Tell us about your business.

Seable specialize in accessible sport and leisure active holidays for people with limited mobility and the visually impaired. We give you the chance to conduct a tailor made holiday that improve confidence and skills for life, challenging perceptions of disability and blindness.

I have been inspired by the work of our partner association the Sicilian charity LIFE (Life Improvement For Everyone). This charity has developed a number of accessible activities that have proved to enhance your holiday experience while gaining new skills. The activities includes:

– 4×4 Driving in Europe’s Highest Active Volcano : Mount Etna

– Fishing with the local Sicilian fishermen, using the traditional techniques

– Make your own Mediterranean olive oil.

– Visit the Tactile Museum and the Sensorial-Botanic Garden, the only one in Europe tailor-made in Europe for blind people

Among these mind-blowing activities, the charity has a portfolio of achievements that includes:seable2

-2 Guinness World record (2007&2009) in deep sea diving, done by a paraplegic man reaching 59 meters underwater and by a blind girl reaching 41 meters underwater.

Our aim is to promote these activities and achievements hoping to stimulate and encourage every person with affected by the same condition.

G: What were the biggest obstacles launching the start-up and how did you overcome them?

I always deal with problems like i deal with a cold shower, quick get-in and quick get-out. I don’t recall a major obstacle but the small problems keep coming and going, finding the solutions is what get every entrepenuer going.

saeableG: What would you say has been your most memorable experience while developing your startup?

Winning the office space and start-up support at the Accelerator, the first time I have proposed my business idea to the business mentors and they have liked it.

G: Why did you choose Shoreditch to launch your start-up?

Because it’s vibrant and suggestive, every inch of this area stimulate self-improvement, innovation and community awareness. Not to mention the nightlife right outside your office door.

G: What are your favourite places in Shoreditch?

I’m in Love with the little vietnamese place called CAY TRE, is always busy and you need to book the table in advance but is worth the wait. The food is excellent and the service is impeccable.

G: What does the future has in store for Shoreditch?

Definetely good things, especially when people like you and me are playing a part of it ;-) !

Find us on:

Website: www.seable.co.uk

Facebook: http://www.facebook.com/seableholiday