To celebrate the contrary British summer, JaguarShoes Collective are proud to present a tongue-in-cheek exhibition & pop up shop selling a fine selection of Teas and pre-war inspired ice creams.
‘Brolly & Ice Cream’ will be a summer spectacle for tourists and locals alike. The exhibition, features bespoke graphic wallpaper, giant ice cream sculptures and a hanging umbrella lighting canopy, alongside a selection of illustrated products.
To accompany the exhibition, the fashion retail area of the building will transform into a Teas and Ices shop. Inspired by the 1930-1940’s; a time of home making, frugality and rationing. Focused on courting tourists and locals wishing to experience undiluted British fare; the offering will present classically simple recipes, Fruit cakes; apple, rhubarb, pear and a selection of biscuits compiled from the kind of ingredients ‘one would have found in ones garden or pantry’. No food colour, No Frosting, No doilies, just beautiful, delicious and tasteful classics presented in un-dyed baking parchment squares, simple glass domed cake plates and Kilner jars.
Ices flavours on offer include; Damson, Summer fruits, Gooseberry & Elderflower, Toffee Apple & Rhubarb and stem ginger with the tea selection including the finest fresh leaf offerings; from Darjeeling to Lady Grey and a ‘Super fruit’, Chai and a nettle selection for those seeking something healthy or healing.
Building upon ‘The Old Shoreditch Station’s’ original usage, ‘Brolly & Ice Cream’ draws together classic components to create a stylish pastiche of British summertime within the venue’s cosy period interior and aims to take visitors back to (or to introduce them to) the wonder of the changeable British summertime; childhood holidays devouring a melting cone under an umbrella.
JaguarShoes Collective- is an arts organization that collaborates with illustrators, designers and brands to create beautiful and unique products, exhibitions and events. The collective was born of renowned Shoreditch bar and exhibition space, DreamBags JaguarShoes.