Should I stay or should I go now?

In the space of two months, the app that lets you find people you’ve crossed paths with has won over Shoreditch. What are the reasons behind their success?

Our everyday life is often made of hesitations, especially when one needs to find the courage to approach a complete stranger. By definition, handsome strangers show up when you least expect it. We’re not prepared, therefore we hesitate. There are dozens of possible encounters that will never become reality due to bad timing, lack of courage, or lack of opportunities…

But there happens to be happn ! The mobile app that looked into the situation and came up with just the right concept: to find the people you’ve crossed paths with. Its goal? To create a connection with all the people you bump into every day, and who pass by anonymously. The challenge is interesting and answers a universal need. From now on, it’s possible to find that charming blonde again, that just crossed the street on her bike; that smiley guy that was reading your favourite novel in the bus; that tall dark-haired guy with the green jacket who was dancing by the bar… and all those people that fate had us cross paths with.

So how does it work? The app uses geolocation in real-time: every time you cross paths with another member in real life, their profile appears on your homepage.

It’s a brand new approach to online dating, starting out from a real known experience, unlike all current dating websites. What bothers us most in dating websites is the somewhat « fake » dimension. happn’s main strength is that it succeeds in injecting a little magic into the virtual, entirely based on the little coincidences of real life. It’s a brand new way of connecting people who probably wouldn’t have spoken otherwise. Ever since happn happened to Shoreditch, every night out is even more exciting. Because now, anything can happen…

happn can be downloaded for free on the App Store and Play Store.