Sennheiser´s URBANITE headphones are designed for a generation of Millennials who know and demand more. Driven by the theme “Let Your Ears Be Loved” Sennheiser’s latest campaign will engage this target group by focusing on their passion for sound in a humorous way, with online videos and additional online/offline activation.
Centred around the landing page www.sennheiser-urbanite.com, the campaign draws attention to a series of URBANITE “love-scenes.” Romantic videos reveal an impersonated URBANITE headphone-set giving a gigantic ear pure aural pleasure, both physically and verbally, and convincing viewers that he’ll love their ears as much. Along with his sensual tone the URBANITE character employs a thick German accent as a nod to his Sennheiser engineering heritage.
The “Let Your Ears Be Loved” campaign has multiple components. Alongside its promotion on Facebook, Twitter and YouTube channels, utilising the hashtag #EarLove, Sennheiser will also use social media and user-generated content to drive participation and viral uptake through the following initiatives:
The Golden Ears of London and NYC
From 20 October to 2 November in London, members of the public are invited to join a treasure hunt to find Golden Ears hidden around both cities – with 1,500 up for grabs across the cities. By sharing one of the campaign videos on Facebook, Twitter or Tumblr, participants will be given a clue about the location of a Golden Ear. Once found, each Golden Ear can be removed from a poster hanging in record stores and other sound-related venues, and redeemed for a pair of the latest Sennheiser URBANITE headphones at the MUSIC CUBE experience in London, at either Westfield London or Westfield Stratford City, or Lower East Side NYC. At each location, visitors with and without Golden Ears can try on and buy the Sennheiser URBANITE headphones, whilst taking the opportunity to be snapped in the Sennheiser photo booth.
Put URBANITE where the ears are
From 12 September to 30 November an “Ear-Selfie-Contest” will take place. Anyone who uploads an entertaining URBANITE ear-portrait to their Instagram account using the hashtag #EarSelfie will be in with the chance to win one of 500 pairs of URBANITE headphones. Winners, picked weekly by the Sennheiser jury, receive a code to redeem their headphones online and will feature amongst fellow champions in the URBANITE gallery posted on www.sennheiser-urbanite.com.
Sennheiser’s URBANITE headphones are the new sound of urban style, bringing the bass for an intense club experience on the move. The audio specialist’s mobile headphone range – including the on-ear URBANITE and over-ear URBANITE XL – delivers massive bass but with Sennheiser’s uncompromising audio expertise, ensuring excellent clarity throughout the entire frequency range. The URBANITE range is designed for staying connected on the move, with integrated in line remote control and microphone for taking calls and controlling music on smartphones and tablets, with dedicated versions for either Apple iOS devices, or for Windows or Android-driven devices, such as Samsung Galaxy models.
For more information on the campaign and all relevant features of the new URBANITE range visit www.sennheiser-urbanite.com
