Interview With Alex Econs The Founder Of ICON Printing

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Tell us about your business

ICON Printing produce custom clothing, including but not limited to, printed t-shirts and bags for forward thinking brands and agencies. Anything from branded merchandise to promotional clothing for events or staff uniform. Our clients include Red Bull, Nike, It’s Nice That and Move Your Frame.

A few years ago when organising t-shirts for a friends event I found it was much harder to get well fitting and good quality and t-shirts printed than it should have been. That inspired me to set up ICON Printing and change things. Maybe it’s our design background but aesthetics are important to us and details matter.

What is unique about what you do?

Because we have a design background we champion brands to produce fantastic designs and invest in good quality garments that will get more use and thus more brand exposure. There’s no point in investing in crap t-shirts that people aren’t going to wear.

T-shirt printing and customised clothing is an art form and we don’t expect our customers to know the ins and outs of printing – that’s our job. So, we try to educate and advise our customer’s about everything from the different types of printing and embroidery, the processes that are used and how to design for print so that they can get the best possible results. We regularly update our blog with guides, industry news and local goings on to give users the best and most informative experience possible; we believe our customer service is the best in the industry.

We make sure that all of the product on our website are photographed on the same models so that customers get a real idea of the size and style of the garment they are buying and our online quote system is unique; you can get an instant quote for your personalised clothing online in seconds.

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Why do you choose Shoreditch to run your business?

Shoreditch is a hub of creativity, design and fashion; there’s always a new shop, restaurant or gallery opening and constant inspiration all around. In addition, many of our clients are also based locally from start-ups to established businesses, brands and agencies so it’s a brilliant location to be. The fact that I live in London Fields (a 20 minute walk away) certainly helped sway the decision!

Who/what are your favourite CEOs/Businesses in Shoreditch?

I recently went to a talk by the founder of Ustwo who have developed a beautifully designed gaming app called Monument Valley; which I love. I also like what the guys at Tribesports are doing with their community powered sportswear and Goodhood & Protein seem like they are really going places and growing fast.

What are your favourite places in Shoreditch?

I religiously get coffee every morning from Climpsons or Allpress. Hang out in Ace Hotel or Shoreditch House and eat at Rochelle Canteen, Beagle and Broadway market.

What does the future has in store for your business?

We’re looking to expand our product lines and production facility which will make for even faster turnaround times. We also have some really exciting competitions and collaborations in store for the near future, so keep your eyes peeled!

Social links:

Website: http://www.iconprinting.com

Twitter: https://twitter.com/iconprinting

Facebook: https://www.facebook.com/iconprinting