ILLUSTRATED: Interview with founder Marc Farrington

Article-HEADER-Marc-FarringtonNow only 2 weeks away ILLUSTRATED 2015 founder Marc Farrington gives a short insight into what lies in store as we approach the launch party on 9th May …

So what is ILLUSTRATED?

Our aim is to establish a calendar event bringing together a collection of the brightest visionaries in contemporary illustration and street art showcasing not only some of the biggest names in the business, but also offering a glimpse beneath the surface into tomorrow’s most promising artists.  The exhibition is open Saturday 9th – Sunday 10th May … Day 1 we welcome the creative sector and others who may wish to professionally engage our exhibitors, Day 2 sees us open our doors to the public.

Why is it different to other creative fairs?

There are a number of ways we differentiate away from the traditional ‘Art Fair’ model.

1.  Most importantly we’re an industry showcase – a selective platform to give some of the worlds top illustrators and street artists a relevant and appropriate space to engage with the creative industry, building relationships and hopefully securing work, commissions and placements.  We also give the public an opportunity to see some of the best in the world right now.

2.  We’re very selective focusing on quality not quantity, we realise the importance of giving our platform credibility and are developing our event model accordingly.  Check out some of this years exhibitors (pictured)

3.  The first live draw battle with Femme Fierce Vs Secret Walls

4.  A number of relevant seminars and workshops on offer over the 2 days – free for all ticket holders.

5.  Curated schedule of DJ sets and live performance slots will punctuate both days adding to the atmosphere.

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Why did you set it up?

Showcase Cities operates as an employment agency; placing creative people (illustrators, graffiti artists, typographers, screen printers etc …) with advertising, PR and marketing agencies.

Over the past few years running this business we’ve discovered a need for clients to not only see work in the flesh (art often looks very different online and in digital portfolios) but also have a chance to meet artists in person.  Many activations utilising the services of freelance artists sees them surrounded by the public and required to illustrate & create under pressure, ILLUSTRATED 2015 gives potential clients the opportunity to meet artists and see their work in real time helping ensure the right artists are matched with the correct professional opportunities.

What is Industry Day?

Day 1 (Saturday 9th May) is our press day, PV & launch party and opportunity for key decision makers from the below industries to check out the artists for themselves – premium ticket holders will also have an opportunity to attend.

–  Advertising

–  PR

–  Marketing

–  TV

–  Animation

–  Magazines + Printed Publications

–  Events

–  Party Planning

–  Bloggers

–  Festivals

Those attending on Saturday will be first to see this years line-up and enjoy a number of performances exclusive to Industry Day.

Day 2 we’re open to the public, tix are only £5 – for the price of a pint people can check out some of the best the illustration and street art world has to offer.

Any artists you are particularly looking forward to?

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Its a strong line-up, but I’m particularly excited about seeing:

Sam Gomez

Vladimir Kush

Alvaro Tapia Hidaglo

Yola

Just Bailey

Lost Souls

I’ve admired these guys for a while so to see them in the ILLUSTRATED 2015 line-up for real is exciting stuff!  Also looking forward to hearing Passion Bel Cannon play the event who we’re recently heard on the BBC – check them here.

Limited tickets available – get yours @ Billetto.

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