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Have you ever wondered what it is like to be inside a black and white movie? Well you can give your imagination a rest and experience it in real life thanks to the new Bulmers black and white bar. The Bulmers #LiveColourful Bar will be completely stripped of colour in every aspect of the venue. It is set to open its doors on July 9 and 10 with a ticket-only event. The bar, which will open in Shoreditch, will lack colour everywhere – the staff, the décor, the bar games, even the food. The only source of some brightness: the bottles of Bulmers and the people themselves. Make sure you come brightly dressed so you stand out in glorious colour against everything else.

The event will go from 6:30 p.m. to 11:00 on both days at 73a Leonard Street, London EC2A 4QS. All customers, however, need to buy their tickets for entry. With the ticket each person will have the chance to redeem two bottles of Bulmers cider in exchange for two tokens received at entry.

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