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The newest addition to athleisure is the classic dude skateboarding..

While no-one can really deny that you do look bare cool in these simply structured clothes with that stand out logo, carrying that all important focal point the skateboard, the pressing question is; have you just evolved the athleisure trend or are you in it for the long haul?

Shoreditch is full with skater types, clad in matching supreme tracksuits with non-skaters pondering who is actually legit here, it can be confusing to say the least.

With the emergence of super-popular skate brands such as Vans, Supreme, Palace and All-Timers there is a certain vision skaters and enthusiasts – who don’t actual participate – should follow,


That is a pretty sick collab though… skater or adidas promoter, you call it.



First it started with spandex leggings and just the gym, then it was carrying yoga mats and a soy latte/veganmania and now it is skateboards and camo bucket hats.

Skating itself is a beyond retro popular throwback that has nearly all non-skaters thinking about the aloof nature behind this niche sport. Once sported by a non-conforming rule breaker (Tony Hawk) the skater look has now become a universal market.

“I feel like skateboarding is as much of a sport as a lifestyle, and an art form, so there’s so much that transcends in terms of music, fashion, and entertainment,” – Tony Hawk.

We totally agree with Hawk because it has become a phenomenon to be reconciled with and those skater attired kids are pretty damn cool, sort of really want a board now. Thankfully it is finally being recognised, as at the 2020 olympics in Tokyo skateboarding will be fully represented, so I guess watch this space…

So you can longboard and that is pretty cool/ish, see you in Tokyo?…

Follow me on twitter @maddyawhite

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