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Four models with outrageous nautical inspired hairstyles caused a fashion frenzy when they made an impromptu appearance outside the Brewer Street Car Park venue of the city’s festival of haute couture.

Soho’s fashion elite had never seen anything like the ‘Captain’s Collection’ unveiled this morning, including a giant beehive octopus, a shipwrecked galleon, a nautical ships wheel and a pirates’ plank – a gravity-defying combover.

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The nautical inspired theme continued across the capital as a crew of models sporting the unique fashion trend, including jewelled eye patches, golden medallions, naval stripes and shimmering fish scale couture, caused a stir among commuters on the London Underground, shoppers on Oxford Street and on the streets of Soho.

Fashionistas queuing for the first show of London Fashion Week snapped pictures of what they thought was the latest catwalk trend, only to discover it was the debut collection by Captain Morgan, the spirit brand which wants to put the fun back into fashion.