EDITORIAL USE ONLY Digital artist Kelly Richardson at the hyper-real ‘Closer to Nature’ exhibition, which puts the public face-to-face with the world’s most endangered animals to launch LOVE NATURE, a new wildlife on-demand digital channel, London. PRESS ASSOCIATION Photo. Picture date: Thursday April 6, 2017. The immersive installation uses 4K (Ultra-HD) content to transport viewers via sight and sound into an animal’s natural environment in an experience that is as close to nature as physically being there in person. Photo credit should read: David Parry/PA Wire

4k Exhibition Lets Public Come Face-To-Face With Most Endangered Animals

Renowned digital artist Kelly Richardson has created a new, hyper-real exhibition that puts the public face-to-face with ten of the world’s most endangered animals. The immersive and provocative installation highlights the plight of those animals identified by The World Wide Fund (WWF) for Nature as most at risk of being lost in a generation.

The free ‘Closer to Nature’ public exhibition, commissioned by “Netflix for Nature” – LOVE NATURE, a subscription video on-demand wildlife and nature app, celebrates the beauty of these near-extinct animals using 4K (Ultra-HD) content to transport viewers via sight and sound into their natural environment, in an experience that is as close to nature as physically being there in person.

As well as stunning footage of the ten endangered animals, viewers will experience a poignant one-minute ‘animal’ silence as one-by-one each animal disappears from its landscape (and screen), giving a glimpse into a future world where these creatures and their distinctive sounds no longer exist.

The 10 most endangered animals featured in the exhibition are all listed as priority species by WWF International:

1. Polar Bear
2. Gorilla
3. White Rhino
4. Asian fresh water turtle
5. African Elephant
6. Bonobo
7. Snow Leopard
8. Red Panda
9. Orangutan
10. Reef Shark

Kelly Richardson, said: “Being given access to such rich, 4K wildlife footage has enabled me to create a truly immersive and provocative piece of work, that transports the viewer closer to nature and forces them to confront the threat these incredible animals face. It is so important we do everything we can to raise awareness of their plight and protect natural environments so endangered animals like these do not become lost forever.”

 

The free ‘Closer to Nature’ public exhibition by Kelly Richardson is on at 133 Shoreditch Gallery in London, 133 Bethnal Green Road, London E2 7DG until Sunday 9th April.

Pics by: David Parry/PA Wire