The UK’s baby feeding brand, Tommee Tippee, has created the first ever hipster baby shoot on the streets of East London. Teaming up with professional baby stylist Kari Nyack, nine effortlessly cool looks were modelled around the home of the hipster, trendy Shoreditch High Street. These looks included classic hipster trends such as the Double Denim Dude and Lumberjack Legend.

Four tiny tots (Lyla, Ezra, Theodore and Jahmali) donned urban outfits in celebration of the #WeanTogether campaign, in which Tommee Tippee has renamed easy weaning recipes with hipster foodie titles, such as Deconstructed Autumn Fruit Crumble (aka pear and blueberries).

The campaign aims to show parents that you don’t have to be a hip master chef in order to create healthy meals for your baby, and empower them to make their own weaning recipes from scratch. Parents are also being invited to share their favourite weaning foods via social media and the campaign website, adding a trendy title to tantalise tiny tastebuds!