A new wave of buyers is flooding the property market, recognising the potential of up-and-coming areas of London in the earliest stages of regeneration. ‘Trendsettlers’ are reaping the rewards of buying into East London’s Docklands, taking advantage of property prices that are a third lower than the London average[1] while enjoying the benefits of improving infrastructure, the proximity to London’s employments hubs in Canary Wharf, the City and Old Street, and its unrivalled public transport connections including the DLR and Crossrail. Extensive regeneration programmes are seeing the build of over 17,000 new homes, such as those by Notting Hill Sales.

The developer has seen a surge of interest since the recent launch of three new schemes in E16, all offering affordable homes available to purchase through either Shared Ownership or Help to Buy. Traders’ Quarter at Royal Wharf, Rathbone Market in Canning Town and Royal Albert Wharf in the historic Royal London Docks, all E16, are perfect first-time buys, with central London on the doorstep.

Jenny Murphy, Head of Sales and Marketing at Notting Hill Sales comments: “In recent years, East London has enjoyed an incredible transformation and not surprisingly, demand remains high, with the area now experiencing a high influx of population growth. In terms of location and affordability, East London is hard to beat; Shared Ownership and Help to Buy provide a good way in for many buyers, which then gives them an easier journey up to the next rung of the home ownership ladder.”

Traders’ Quarter is Notting Hill Sales’ brand new scheme as part of the expansive Royal Wharf regeneration programme, offering a selection of one, two and three bedroom apartments available with Shared Ownership. A great opportunity to buy into the exceptional new riverside community in the centre of London’s Docklands at a more affordable price, residents will also have access to a 24-hour concierge, shops, cafes and modern leisure facilities. Prices start from £96,250 based on a 25% share of £385,000 for a one bedroom apartment.

The third and final phase at Rathbone Market is a brand new, architecturally-striking collection of homes with three bedroom apartments currently available in the heart of the Canning Town and Custom House regeneration programme. The development has delivered 650 new homes, as well as extensive new commercial and retail facilities, including a new market square, offices and an attractive courtyard garden and ample cycle storage. Only three, three-bedroom apartments remain, with prices from £130,000 for a 25% share of £520,000.

Developed as part of the extensive regeneration of the Royal Docks, Royal Albert Wharf will become a thriving area of the docklands, offering an abundance of work space, cafés, bars and restaurants planned, as well as a play area for children. Prices for the new homes at Royal Albert Wharf start from £480,000 for a two-bedroom apartment, with Help to Buy available. With Shared Ownership, buyers can purchase a 25% share of a two-bedroom home, at a cost of £107,500 for a 25% share of £430,000.

For more information on any of these new homes, call 0203 815 1234, or visit: www.nhillsales.com/e16

[1] Based on figures on www.zoopla.co.uk comparing average values of “East London” and “London”