The launch of the iPhone X comes to mark the 10th anniversary of this game-changing smart phone. Since its inception, the iPhone has set the standard for the industry and been the phone by which all others are matched.

But it’s fair to say that the other brands have risen to the challenge with Android phones offering as many if not more features than the iconic Apple. Does the iPhone X take smart phones to a whole new level?

The big announcement

The answer to that is yes, but it comes with a hefty price tag. It was announced by Apple as ‘one more thing’ at their Apple Event, following on from talking about the iPhone 8. Pronounced as iPhone ten, Apple CEO Tim Cook described it as the biggest leap forward since the original iPhone.

It includes features such as facial ID – your phone can recognise your face even in the dark and will only unlock for you. The screen is bigger than previous versions, it’s 5.8 inches and takes up pretty much the whole of one face of the iPhone. That’s because we’ve said goodbye to the home button.

The camera has also had an upgrade with a dual 12-megapixel camera, extra imagine stabilisation and the ability to use portrait mode on either front or rear camera. iPhone cameras have become known for their quality images, alongside the convenience of always having it to hand if you see something you want to snap.

Of course, these days our smart phones are about more than cameras – or even phoning people. These powerful, portable computers have unlocked a whole new world to use via the use of apps. With the specs of the iPhone X just announced, we haven’t yet seen any apps that are specifically designed to make the most of its features, but they will come.

The big screen

The impressive screen size is going to make the iPhone X a delight for gamers. Whether you enjoy immersing yourself in 3D, virtual landscapes in games like Endspace VR. For casual browser gamers, who love to play the latest slots, casino or bingo games, the iPhone X is ideal for those looking to experience the best of gaming – where those who want to test out its full potential can find the latest sites here. But take our word for it, it will all look better with the amazing 458ppi resolution.

The big price

Even if you’re one of the lucky people who can afford to spend $999 to upgrade to the iPhone X, you may still find that you don’t get your hands on one. Supply of these handsets is going to be extremely limited. It’s expected to go out-of-stock on launch day, so if you really want one then you’d probably be better off pre-ordering.

Apple have always been at the forefront of mobile phone design. They’re confident that the iPhone X will lead the market in the same way. They certainly have the design elements nailed, there is something immediately recognisable about Apple products which its imitators can’t quite match.

The iPhone X comes with a lot of hype and a price tag and stock levels that give it exclusivity. That all sounds like the perfect way to celebrate 10 years of the iPhones dominance.