The Betway Story – How A Small Player Became A Major Force In Online Gambling

The Betway Group which launched in 2006, is an excellent example of a startup that grew incredibly fast and turned into a juggernaut in the online gambling industry. The company delivers world-class online casino, sports betting, poker, and bingo services to more than 2 million players from different parts of the world. Ever since its launch, it has been an industry leader as it operates on the policy of using the latest technology to deliver an innovative and interactive gambling experience in 100% safety and security.  The Betway brand is known the world over as their logo adorns the West Ham United FC football shirt.

About Betway Group

The Betway Group is known for its ability to showcase sophisticated gambling technology powered by Microgaming, one of the leading providers of online gambling software solutions in the world. For this reason, Betway is capable of providing a wide range of wagering options to a lively player community that keeps growing with every passing moment. The company is accredited by eCOGRA, a global game and software testing body, and offers excellent customer support round the clock in 17 languages.

On its official website, The Betway Group calls itself “a journey,” not a “destination.” The company’s aim is to create a gambling experience that players aren’t likely to forget in a hurry. Betway has created a gambling environment that can entertain players irrespective of the game results.

Betway Brands

The following is a brief overview of all the brands owned by The Betway Group:

Spin Casino: This is an international online casino that attracts players from different parts of the world. Since it has a payout percentage of 97%, players can expect to win most of the time at Spin Casino. The game portfolio includes 400+ titles of the choicest online slots and table & card games such as baccarat, blackjack, roulette, and video poker.

Bingo on the Box: Bingo enthusiasts will enjoy a top-rated gaming experience playing live bingo games at Bingo on the Box. They can choose from bingo variants such as 75 Ball and 90 Ball and also play free bingo. The online bingo site is compatible with a wide range of devices including desktop computers, Mac computers, and iOS smartphones and tablets. In addition, Bingo on the Box offers side games such as Thunderstruck II and Gold Factory.

Dream Bingo: This bingo site is home to a large community of online bingo players and plenty of bingo variants. Dream Bingo permits social interaction through its accounts at social networking sites, chat rooms that are open 24 hours per day, and excellent customer support. Owners of iOS devices can download the native bingo gaming app from the Apple Store to play their favorite bingo games on the move.

Betway Products

The Betway Group’s flagship brand is, which offers a wide range of online betting services such as bingo, casino, sports betting, games, and poker. The online gambling site is attractively designed and showcases the best technology and game graphics.

Here is a brief overview of the gambling services at

Online Sportsbook: Bettors can choose from 30,000+ markets, many of which are available for in-play and live betting. A special feature called sporting calendar enables players to keep track of the latest happenings in cricket, football, tennis, boxing, rugby, golf, and others. Players can use the Betway Sports App for Android as well as iOS to place bets on the move.

Vegas Gaming: This is a special online section for slots enthusiasts, enabling them to choose from 500+ feature rich games. Betway introduces new games on a regular basis so that players can play titles such as Max Damage, Jurassic Park, and Game of Thrones on mobile devices and desktop computers.

Online Poker Room: Betway’s online poker room offers monthly guaranteed tournaments with a prize pool of over £3 million. The poker site features lucrative promotions, daily freerolls, and opportunities to win tickets to major international live poker tournaments. Players can either play on their browser or download the poker gaming software client.

Online Casino: Betway Online Casino features 500+ games and introduces new ones on a daily basis. The jackpots are incredibly huge and the bonus offers are irresistible.

Bingo Site: Bingo players can head over to’s bingo section, which offers not only a wide range of bingo variants, but also the choicest slots games. The bingo site features large cash and non-cash prizes, enormous jackpots, daily free bingo, and an interactive bingo gaming community. Players can play bingo on their mobile devices or desktop computers.

Interesting Betway Facts

  • Betway has obtained online gaming licenses in the UK, Malta, Spain, Germany, Denmark, Belgium, Italy, and Ireland.
  • Betway has sponsored several major boxing, football, darts, tennis, snooker, eSports, and horse racing events in the UK.
  • Betway has been partnering with sports celebrities ever since 2014. The company has partnered with Simon Hughes, the former broadcaster and cricketer; Richard Johnson, the champion of the British National Hunt Racing; Silvestre de Sousa, the flat racing champion; and Davy Russell, former champion jockey from Ireland.
  • In Oct 2015, a lucky player called Jon Heywood of UK hit the jackpot of Mega Moolah, a popular Microgaming jackpot slot, and won a record amount of £13,209,300. This win has been entered into the Guinness World Record as the biggest jackpot to be won on an online slot.
  • The Betway Group is associated with the Independent Betting Adjudication Service (IBAS), the European Sports Security Association (ESSA), and the Remote Gambling Association (RGA).
  • The Betway Group has partnered with the Professional Players Federation (PPF), an organization created to protect, develop, and promote the interests of professional players in the UK.



If you are ready to place bets on games of chance and sports events online, the best place to start would be Betway. It is one of the most recommended sites at noted casino review sites, approved affiliate sites, and independent casino portals such as  Betway offers plenty of free bets, a welcome bonus of up to £1000, jackpots worth more than £5 million, and a rewards program called Betway Plus.