“With Iron Bloom Shoreditch we are looking to create an institution,” says William, the director of this new drinking and dining hub that has just opened its doors in Great Eastern Street.
“Ten, fifteen years ago there were lots of venues in Shoreditch where local people would go and congregate, giving shape to a social scene that has been diminished over the last decade. We want to bring that back with Iron Bloom, through connecting three important factors to us: food, cocktails and house music.”
Located in a refurbished iron factory, Iron Bloom has a modern feel tangled to the area’s industrial past. They serve mouth-watering small sharing plates, inspired by the British cuisine, paired with delicious cocktails, created under the supervision – and the incredible talent – of Marco, the general manager. When you combine those two ingredients with a live House DJ playing on site at the top of an old industrial lift shaft, you get the so-called Supper House.
William and Marco thought about creating a sort of synergy between Iron Bloom and their other venue in Hackney Road, Looking Glass Cocktail club, which is solely focused on the drinks.
“Everybody knows about pairing a great dish with a great wine, but when it comes to cocktails, not so many people know how to combine them with food,” says Marco. “The idea is to introduce this new concept to the customers and let them discover new things.”
But there’s not only fine food and drinks at Iron Bloom: these guys are working hard to shape the best atmosphere for their clients too, by inviting special guests DJs for occasional events and by a super warm and friendly personnel.
Check them out!