Twisted Bar launches first venue with a cocktail list curated by its 1m+ followers
Social media channel ‘@Twistedbar’ opened its first cocktail bar last week in trendy East London – Twisted Bar Pop-Up. Hidden below London’s controversial chicken shop, Absurd Bird in Shoreditch, the speakeasy-style bar is the first to feature a menu determined by its over one million followers.
Twisted Bar posts cocktail recipe videos for its users to create for themselves at home. Using data analysis across its social channels, which scans for the most liked, shared and viewed cocktail recipe videos, all of the information is collated and analysed to determine the most popular ingredients and types of drink, which has helped the mixologists to create the cocktail menu.According to the data, the most popular spirit is rum earning over 60 million views across 25 videos resulting in cocktails such as the Colour Changing Mojito (featuring white rum and cosmic syrup) and the Rum Raisin Martini (featuring dark rum, Kahlua and espresso).
The most popular cocktail amongst its audience is a Daiquiri with over 45 million views across 10 videos, resulting in fusion drinks such as the Paradise Daiquiri Fishbowl and Strawberry Daiquiri Slushie. The Twisted Bar audience also showed an affinity to dessert based drinks, which as a result inspired the Cookies & Cream White Russian.
The social media based results have led to a menu that reflects the latest cocktail trends based on real-time social media users. In keeping with its social aesthetic, the expert mixologists behind Twisted Bar design the drinks so they not only taste great but look Instagram-worthy too.All cocktails are priced at £8.50 each and all Sharers at £25 each, with every Sharer sold donating £1 to Action Against Hunger. Happy Hour runs all week and includes two cocktails for £12 between 5pm and 8pm (not including Sharers or food) whilst bar snacks and Twisted London food will be on offer for hungry bellies.
The bar will be open for one month and will be peppered with exclusive events, featuring live music from established, London-based DJs on Friday and Saturday nights and on quieter nights guests can play board games or get a group along for the weekly quiz night.