To celebrate the launch of the new Jamie Oliver deli by Shell  range, Jamie road-tested the new products with some of Britain’s busiest drivers – London’s cabbies – at the iconic cabmen’s shelter on Russell Square. 

The shelter is one of only 13 remaining in London. They were built in the 19th century to offer shelter and wholesome food to hansom cab drivers. Commuters and cabbies tucked in to the new items, including breakfast hot pots, porridge and sandwiches, each with a delicious Jamie twist. 

Jamie said: “It’s been great meeting London’s cabbies and commuters this morning to get their feedback on my new range. 

We’re giving motorists greater choice, and there’s no better way to show how good it is than by road testing it with a bunch of hungry cabbies from one of these ultimate food on the go shelters.”