A survey conducted by Living Fantasies, a plus-size lingerie retailer, has found that the nation is divided when it comes to what to expect on Valentine’s Day, with only a narrow majority (52%) saying they expect sex on the day.

In addition to the above, the research revealed that as we age and our relationships mature, less of the population in a relationship expect sex. Instead, couples highlighted that they show their appreciation and love through other ways, such as gifts.

327 adults in a relationship across the UK were surveyed, with the aim being to understand what people expect on Valentine’s Day.

What age groups expect sex for Valentine’s Day?

18-24 (66.7%)
25-34 (71.4%)
35-44 (45.7%)
45-54 (48.3%)
55-64 (44.4%)
65+ (33.3%)

Hannah Clark, the owner of Living Fantasies, conducted the research as she often hears that sex becomes less important as people age, but the opinion isn’t necessarily shared by both parties.
Hannah had this to say:

“I’ve got friends who consider sex to be the most important part of a relationship and others who are the complete opposite. Sometimes they don’t value it because they’ve got other priorities, or they value doing other things with and without their partner more.”

“Sex is often associated with stability within a relationship as it increases bonding, as well as having many social, emotional and physical benefits. I personally believe, for this reason, it is extremely important for maintaining a healthy relationship. The frequency may die down, but the importance of it shouldn’t. I think sex is an important aspect of maintaining a healthy loving relationship.”

How important is sex?
According to Healthline, sex can have many emotional and physical benefits for both sexes including: Strengthening immune systems, Lighter periods, Less risk of prostate cancer and increased intimacy between couples.

Michele Weiner-Davis, author of ‘The Sex-Starved Marriage: Boosting Your Marriage Libido, a Couple’s Guide’, also believes sex is vital to a healthy relationship and encourages couples to take the simplest approach ever:

“My advice is to ‘Just Do It’. At first, people are cautious of my Nike-style approach to their sex life, but I often see the relief on people’s faces when they learned that their lack of out-of-the-blue sexual urges doesn’t signify a problem. It doesn’t mean anything is wrong, it just means they experience desire differently”.