One of the more recent trends in video marketing and social media has been the introduction of live video. While livestreaming itself is not new, its integration with social media has taken it to new heights.

Many startups have started to realize that live video is a potential game-changer, and are flocking to it due to the benefits it provides.

Increased Exposure and Engagement

Via platforms such as Facebook Live, Periscope, Snapchat and YouTube Live – it is possible for startups to use live video to reach a very wide audience, and engage them.

In fact the reach and engagement of live videos is normally far greater than conventional videos on the same platforms. Most live videos get shared more frequently, and attract more comments and other reactions – which increases their reach further.

On top of that the duration of time that viewers spend on live videos is far greater too, and startups can leverage that to let viewers get to know their brand better.

Connect and Interact with the Audience

Another advantage of live video is that it allows startups to connect directly with their target audience and interact with them. Some startups even leverage this by producing content that encourages interaction – such as Q&A sessions.

Not only can this help startups to engage more viewers, but it is a significant way for them to build a more loyal following by listening and responding to fans and potential customers. It will increase trust, and help establish the startup’s brand.

For new startups this can effectively to help them gain a foothold in their target market.

Easy-to-Create and Inexpensive Content

Although it may seem surprising, live videos are often easier for startups to create than conventional video content – and cheaper too.

The planning, production and post-production that is required by live videos tends to be a lot less involved, as viewers prefer a slightly more raw and unedited experience that looks more authentic. It is possible to create live video content using nothing more than a good smartphone in a pinch.

Overall this makes it very attractive to startups that may not have the budget to create conventional videos. In fact the live videos that you create can be provided as VODs on other platforms, or the videos can be repurposed to act as other types of content if you prefer.


It should be noted that you can use Movavi Screen Recorder to capture and save the live videos you publish, and publish them as VODs too. Learning how to record a webinar using it is easy, and you can adjust the recording parameters, automate the recording, trim out any unwanted parts, and export it in a format of your choice with its features.

All in all it should be easy to see why startups are flocking to live videos. Simply put it is a great opportunity for them to expand their audience and build their brand – without having to invest too heavily.