Bull’s-Eye, which has been taking barbecues to the next level in America since 1985, is opening the world’s first meat massage joint this week at the Truman Brewery, Thursday 23rd & Friday 24thMay.

Know your rib-eye from a rack of ribs and like taking flavour to the extreme? Well, meat lovers – get excited. Learn how to lavish some tenderizing loving care to your choice of cuts as American BBQ sauce expert Bull’s-Eye is bringing the world’s first ‘Meat Massage Joint’ to the UK. That’s right. MEAT MASSAGE!

Held at a pop-up installation in the Truman Brewery from 23rd – 24th May, BBQ lovers will get to select their favourite cut and have a team of meat masters massage and pound their joint of choice to perfection. The process breaks down tough fibres, helping the meat melt in your mouth and not turn to mush. We like to call it TLC – Tenderizing Loving Care.

The cuts will then be paired and smothered with one of Bull’s-Eye’s bold, flavour-packed sauces or glazes to finish the job. But meat lovers will need to be quick. Only one hundred free cuts of meat will be available each day of the pop-up and will be given out on a first come, first served basis.On the launch of its ‘Meat Massage Joint’, Joel Hughes, Marketing Manager at Bull’s-Eye, said: “We know true meat fans want their steaks, ribs and cuts to be juicy, tender and packed with bold flavours before they cook. That’s why the Bull’s-Eye Cook Strong Clan is in town to help meat lovers wanting to go that extra mile for their Bank Holiday BBQ. Treating your meat right before it hits the grill is the first step to flawless BBQ. Bull’s-Eye has been taking BBQ’ing to the next level since 1985. Our American pitmaster know-how combined with our range of authentic BBQ sauces, will ensure visitors experience a sight and taste sensation like no other.”

During the event, the Bull’s-Eye Cook Strong Clan will be on hand to share tips to meat lovers on the importance of massage, pairing meat with the best flavours and how preparation is the key to great tasting cuts that pack a punch.

For more information on the pop-up, visit @bullseyebbq_uk on Instagram.



11 Dray Walk, Truman Brewery, London, E1 6QR


Thursday 23rd – Friday 24th May

Visit between 12-6pm