Art studio Acrylicize launch new public artwork on the front of traditional Old Nichol St building
International art and design studio Acrylicize has unveiled a brand new AR reactive public artwork in the heart of Shoreditch, using the front of their building on Old Nichol Street as the canvas. The work titled The People’s Power is a play on their existing animated artwork, situated in nearby Aldgate Tower, in which the piece imitates the dynamism of the area throughout the day: the density of the crowds fluctuate, mirroring what’s happening in the real world whilst bringing to life the individual stories of the people at its heart.
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Launching the new door artwork to coincide with their event in collaboration with D&AD Festival and Posca last week, in which the studio shared the stories behind their biggest public artworks to date, the artwork encourages viewers to download app Artivive, hold their phone up to the 2D artwork adorning the entrance, and watch the AR piece come to life.
Creating bespoke artworks and installations that use art as a vehicle for story telling and brand expression, Acrylicize’s creative process allows them to get to the heart of a project to produce something site specific and unique – an artwork or experience that communicates the narrative and history of a given space. With a great deal of experience in creating art that embodies brand and space, working in the public domain is something that demands an alternative way of thinking.