Notting Hill Genesis’ latest collection of Shared Ownership apartments at Principal Place in Shoreditch neighbour the iconic new Principal Tower and are located in the heart of one of East London’s most stylish and brightest districts.

Buyers who choose to make Principal Place their home can take advantage of a brilliantly diverse range of shops, bars, restaurants and attractions to enjoy both day and night on their doorstep, as well as being served with enviable travel connections across the city. There is a fusion of restaurants, quirky boutiques and traditional stalls to explore at Spitalfields Market and a selection of Michelin-starred restaurants and curry houses that line Brick Lane. Well-known Columbia Road Flower Market and the world-famous pop up mall, Boxpark, are all within walking distance from Principal Place. Shoreditch High Street Overground station is less than one mile away, with Liverpool and Old Street tube stations also within close proximity offering purchasers fast travel across town, and out to the home counties of Cambridge, Stansted, Essex and beyond.

All of the apartments at Principal Place have been designed to offer spacious and thoughtfully arranged layouts, and have been finished to a high specification. Rooms are complemented by floor to ceiling height windows, creating impressive light-filled interiors. Open plan living, dining and kitchen areas feature large double sliding doors opening onto a private balcony, providing the perfect space to sit and relax or dine al-fresco.

Residents at Principal Place can easily walk to Shoreditch High Street Overground station in under 10 minutes, or access the tube network via Liverpool Street, which is served by the Central Line, Hammersmith & City Line and Metropolitan and Circle Line. For city workers, Bank is also only a 15-minute walk away.  Multiple bus routes are also easy to access and run directly to Tower Bridge, London Bridge, Waterloo, and Battersea.  For those who enjoy cycling, cycle storage is provided on site.

Prices for a one-bedroom apartment at Principal Place start from £148,750 for 25% share of the full market value £595,000 For more information or to register for a viewing, please contact Notting Hill Genesis on 0203 944 6960, or visit the website: