Lancôme have teamed up with St Pancras International to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark – The Eiffel Tower.
The magnifique 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. The breath-taking creation will be located in the station’s main concourse from 12th November 2019 to 4th January 2020 and is adorned with over 1,500 bottles of the brand’s signature fragrance, ‘La Vie Est Belle’; a scent that captures free-spirited and fulfilled femininity, perfectly embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts.
For those not lucky enough to be visiting the city of love this Christmas season, Lancôme have brought the magic of Paris to St Pancras International, home of the Eurostar, with a magical light show – replicating the original tower’s iconic display. The show, with over 1,300 flashing LED lights, will be visible almost 600 times during the festive season.
But it’s not just station visitors who will be able to enjoy the display, as all 1,500 fragrance bottles used for the installation will also be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services. From bespoke illustrations on products, to personalised calligraphy, Lancôme truly believes that happiness is at its most real when shared.