Brits have grown to love him and the UK’s favourite cuddly carrot has now earned himself a place in London’s most memorable Museum.  Aldi’s Christmas star, Kevin the Carrot, was unveiled at the Museum of Brands this morning and he will remain on display throughout December.

The Kevin exhibit takes centre stage among more than 12,000 products, posters, toys and games that make up the Museum’s extraordinary collection. Thousands of fans are expected to visit to see him alongside other famous faces including Mickey Mouse, Felix the Cat, Paddington Bear and Gordon the Gopher.

He’ll begin his stay at the Museum in the great hall, before making his way to the ‘Time Tunnel’, which features the world’s most renowned brands and toys from the Victorian era to today.

The nation was first introduced to Kevin the Carrot in 2016, when he made his debut appearance on Aldi’s Christmas TV advert. Since then, his popularity has soared and last year he even trended on Twitter as demand for the toy outstripped supply.

Visitors can see Kevin at the Museum in Notting Hill only until New Year’s Eve, but the Museum founder Robert Opie warns once he’s gone, he’s gone: “Considering he only came to life in 2016, Kevin the Carrot has had quite a meteoric rise and his display highlights how characters with strong personalities can create a true bond with the public. He’s become quite a celebrity in his own right. At just three years old, Kevin is one of the youngest of toys on display at the Museum of Brands. We know the demand for Kevin toys is incredibly high. We are excited to have him here with us.”

Throughout the month of December, fans can visit Kevin at the Museum of Brands, 111-117 Lancaster Road, Notting Hill in London. The Museum is closed on December 24, 25 and 26.