Trends are changing each year and this year is no different. Although some trends tend to stay around longer. It is something that has the interest and attraction of potential customers for years.
For example, people have liked and purchased a lot of personalized production for years. A lot of personalized t-shirts for birthdays and anniversaries are made by print on demand Shopify platforms like Printify – that’s why dropshipping has been popular for many years. If there’s a demand for a product, there will always be a supply for it.
In this article, we want to share some additional trends of 2020 that might be very useful for your online business. Maybe you won’t adapt all of them because all the businesses are very different, but you will surely find some good key points to improve your business and experiment a little.
Researching Online And Purchasing Offline
Statistically, 88% of consumers are likely to do research online before they go to an actual physical store. It’s something you need to focus your attention on – maybe try to do research of your own. Just ask your clients in the physical shop where they find information about you. You will be surprised how many of them chose a product online and converted the lead offline by visiting your physical shop.
Responsiveness, Mobile-First And The Arrival of 5G
Research shows that people are still using their computers to purchase things online. But another tendency that we see is that more and more people buy using their phones. Therefore responsiveness of your websites shouldn’t be questionable – you need it. The use of smartphones is constantly growing and with the arrival of 5G, it is expected to grow even more.
Virtual Reality And Augmented Reality
The augmented reality market alone is expected to hit $70-$75 billion in revenue by 2023 by this research on Vxchnge which is incredible. Both attract quite some interest these days and different companies are adapting it in many different ways to generate better user engagement. Pokemon Go alone has been downloaded over 1 billion times and even the US military is using augmented reality for identifying threats, accessing GPS data, and obtaining remote views of the battlefield.
As virtual reality and augmented reality grow, it is estimated that the market for artificial intelligence will grow as well. This will strongly affect the personalization of shopping online. Data of previous purchases is being collected and some new proposals are being offered depending on the user behavior on a website, all suggestions made by artificial intelligence.
Some researches shows that approximately half of the searches in 2020 will be based on voice search. As an online business, you need to prepare for the growth of this trend and prepare your SEO for this. Therefore when you create product descriptions – try to add such words and expressions that people would normally use while speaking. This means less corporate language and more casual speaking.
Robotization And Logistics
With the constantly growing market of online businesses, it is important for online retailers to think harder about the completion of orders and their shipments. And there also comes the situation with the employees – many companies agree that it’s more difficult to find an employer than ever before. And here come the robots – these are costly, but they can work more efficiently and take the place of more than one worker. To learn more about robotization in the near future, check out this insightful article we found.
Chatbots are great for both parties – both the business and the client. As a business owner, you save time and energy you would usually waist by answering the same questions over and over again. But while you are away, the client is happy, because he gets a fast response and action can take place faster. This way you also make the selling process quicker and shorter.
Yes, it’s still true – people spend a lot of time on their smartphones and you can easily check your own statistics on your phone. Therefore social commerce is becoming a very normal and common thing – people aren’t as irritated by ad placements as they use to be before. In the time of influencers, it has become a form of casualty. And more to it, it shortens the journey of the customer to purchase. This is because visual information is a way more engaging form of shopping experience.
Nowadays approximately 40% of purchases are made through online marketplaces like Amazon. And there is no question why – they simply have a better and bigger audience, and the tendency is growing each year. This is a really great tendency for smaller online businesses – it is a perfect opportunity to gain more clients and visibility, especially if you are starting from a complete zero.
Payment methods like Apple Pay, Android Pay, and Samsung Pay are getting more and more attention and traffic daily. Digital wallets like this are easy, comfortable, and fast to use, so there’s no wonder they are predicted to have a strong growth in the near future.