Tracey Neuls – Why I love Shoreditch

If Shoreditch was a pair of shoes they would be everything we love, an expressions of individuality and attitude, a pair that conjures up a sense of surprise and timelessness, encompassing the beauty of nostalgia with modernity from its Victorian gin palace days to the new project space of Rivington Place. They would get better with time both a creative and sociable pair that challenge the every day within every detail. Like the pavement interventions from Bansky to Malarky. These shoes are made for wearing just as Shoreditch is for living !They would TOE TAP from Arnold Circus QUATER to redchurch street, get to the HEEL of Bricklane to VAMP it up in Shoreditch house. Head straight down the THOAT LINE of Rivington Street to reconvene with an OUTERSOLE then of to get TONGUE tasty in le trois garcons.

Pioneering and of a single mind, Tracey Neuls chooses her shop where there is great spirit and individuality not unlike her original footwear. Building on the success of her West London Marylebone shop, she embarks on her second space – Eastside! The eclectic mix of shops found on her agship Marylebone Lane spans from elderly gentlemen specialising and selling buttons to a bespoke Sausage maker – all a stroll from Bond St.

It is this juxtaposition that can also be seen on Redchurch St. just minutes from Liverpool Street Station. Shunning homogenous high street formula, boutiques mingle with small galleries, cafes and residential dwellings.

Drawing upon inspiration from the carefully selected ‘neighbourhoods’ – Tracey’s shoes are about theindividual wearer and have no boundaries as to age or fashion preference setting her designs apart. For London Design Week, this idea of ‘community’ will be pushed from carboot to closet distilling a database of interesting ‘every day’ objects. Faudet-Harrison have been invited to alter, amalgamate and redesign these objects in a way that they could only do. Previous design alterations are so clever andeortless; for example, a matchbox where one side of the slide drawer is empty, serving as a place to put the spent matches. This idea is placed in the same genre as sticky notes where it begs the question as to why it hadn’t been done before?

Tracey Neuls Eastside opened it’s doors September 02.
Looking forward to your support Eastside!


Tracey Neuls Ltd
73 Redchurch St.
London, E2 7DJ
Tel: 0207 935 0039