I love Shoreditch because it is the centre of startup activity in London and represents hope to thousands of budding entrepreneurs. The area used to be low cost and this attracted a vibrant community of creatives and techies. They are often working together to create great companies like Moo and Mind Candy. It is great to go down to places like the Tea Building and see hope these companies are providing interesting employment for thousands of people. Even more important is that every startup represents a dream, a dream to change something or make an impact. Shoreditch has the atmosphere and culture to encourage that. I love the events that that take place there. The big ones like Digital Shoreditch as well as the small ones like MiniBar staged at Mother. These events connect entrepreneurs and create a catalyst for creativity; a Silicon Valley type eco-system but with a uniquely British flavour.
