Cycle East is a celebration of the culture and lifestyle of the east end cycling community. The concept, created by us here at Qbic Hotel London in collaboration with Cyclr rejoices the independent, grassroot cycling brands which this area is famed for. Through celebrating the cycling culture of the east end with Cycle East, we’ll be able to showcase to the rest of the world the vibrant communities that exist in the heart of the east end.
Cycle fans seeking a bike-friendly bolthole in London should steer their handlebars straight to Qbic. Riding on the resurgence of cycling in the East End (in Hackney alone, 15% of people now use bikes every day), Qbic is encouraging guests to explore the capital on two wheels. The hotel now has range of Qbic branded bikes, which have been repurposed and recycled by Bikeworks, and are now available for guests to borrow.
