Tanqueray has unveiled their newest campaign titled ‘Raise your Glass to Soho’. Tanqueray, a renowned brand of gin, aims to appreciate London’s Soho, a cultural capital of the city. Theatre and performing arts thrive in Soho, and Tanqueray hopes to keep the entertainment industry thriving as they have partnered with Save Soho.
Tanqueray London Dry has been working with one of Save Soho’s founders, local singer-songwriter Tim Arnold. Save Soho was founded in 2014 to preserve clubs and entertainment venues. After the closure and repossession of the famous Madame Jojo’s, Save Soho garnered politicians, locals and performers as supporters to conserve the history of Soho as a national platform for performing arts.
Tanqueray brand ambassador and mixologist Tim Homewood invented three cocktails that embody the spirit of Soho. Each drink captures the passion of the community, transporting the drinker directly into the heart of Soho with each sip.
Berwick Street Bronx
– 50ml Tanqueray London Dry Gin
– 10ml Maraschino
– 15ml Antiqua Formula
– 25ml Orange Juice
– 2 dash Peychaud’s Bitters
Method: Add all ingredients to shaker with cubed ice, shake and double strain into a chilled cocktail glass — garnish with a cherry on a cocktail stick.
Old Compton Capiskarma
– 50mls Tanqueray
– 25mls pink grapefruit
– 25mls Tio Pepe
– 5mls Kamm & Sons
– 5mls Sugar Syrup
– 1 dash grapefruit bitters
– 1⁄4 of a yellow bell pepper
– Top with soda
– Garnish with a slice of yellow pepper
Method: muddle 1⁄4 of a yellow pepper in base of shaker, add other ingredients and shake with cubed ice, strain over cubed ice in a hiball glass and garnish.
Soho Shocker
– 50mls Tanqueray London Dry Gin
– 15mls Lemon Juice
– 50mls Beetroot Juice
– Pinch of Celery Salt
– Top with tonic water
– Garnish with a Lemon wedge and a mint sprig
Method: Shake first four ingredients with cubed ice and strain over cubed ice in a hiball glass, top with tonic water and garnish.
This post has been sponsored by Tanqueray, but all thoughts are our own.