Idris Elba and Superdry collaborate on the new collection


Sharp, sexy and full of East-end charm, Hackney-born actor Idris Elba has for a long time been everyone’s favourite down to earth British talent. We know and love Elba from his fantastic television and cinema performances in The Wire, Luther, Prometheus and Mandela to just name a few; but he is also undoubtedly recognised for being one of the most fashion-savvy men in the industry. Whether it be him looking effortlessly suave in a classic suit and tie, or keeping things relaxed by pairing a simple tee with slim-fit chinos, Elba’s style is accessible yet cool and incredibly stylish. The actor is carrying over this aesthetic to his hotly anticipated collaboration with

From luxe knitwear like joggers and sweaters, to great outerwear like parkas, tailored overcoats and bomber jackets, this collection has the casualness one would expect from the Superdry brand and the refined touch of Elba that together creates pieces that could easily slip into any man’s wardrobe. By choosing to use quality, heavy fabrics like leather and cashmere, and sticking to a dark-hued colour palette both parties have also made sure that these items will carry buyers through the colder seasons ahead. Elba has previously discussed his long-term love of clothing, not only for the way it alters our outward appearance but its positive affects on our personalities; and this passion is evidently what has allowed the actor to make this temporary yet successful transition from screen to fashion design. Despite claiming that he could never be labelled a ‘fashionista’, Idris Elba has put his style credentials to work and has produced a truly covetable line.

Idris Elba x Superdry is now available to order online or buy in-store at the Superdry flagship at 103/113 Regent Street, London, W1B 4HL.