What do Shoreditch, virtual reality, and the concept of “meta” have in common? In all likelihood, nothing. Until about three weeks ago, that is, when London-based author Toby Downton started releasing his six-part story, Do You BeneKway? on Medium.com.
Set in Shoreditch, the story follows Matt Jackson, a young man who’s struggling to work out why his life is being fictionalised in a six-part story called Do You BeneKway? on Medium.com. And here we arrive at the ‘meta’ nature of the project, the self-referencing aspect, drawing in a readership eager to uncover the mystery behind ‘BeneKway’ and see where the story leads.
Downton, who works as a business analyst at the Chelsea Apps Factory, one of the fastest growing mobile application development houses in the country (it was ranked 16th in the Sunday Times Hiscox Tech Track 100 last year) wrote the six-part story to help market another one of his stories, Solarversia, which he self-published on Amazon last year. He explains, “I had a vision about a year-long game played in virtual reality back in 2010 and left my job in finance to pursue it soon after. Then, in March 2014, when Facebook bought Oculus Rift (the virtual reality headset manufacturer) for $2bn, I realised the time was right. I started writing the book three days later, wanting to finish it in time for the release of the headset onto the consumer market.”
What makes Solarversia different to most stories that have gone before it, is its meta nature – the fact that Downton wants to make the game within the book to launch on the same day in 2020. “That’s what has excited people,” he explains. “The fact the fictional story they’ve enjoyed might be made for real, the fact they might be able to enjoy a similar adventure to Nova, the eighteen year-old protagonist of the tale. And of course, to eventually take down the £10 million grand prize, for outlasting 100 million other players.”
Hence the new story, involving the weird and wonderful world of BeneKway, and a character who, in this Friday’s 4th installment, is going to attend the Shoreditch Meta Meetup Club, where he’ll find his reality warped into the virtual kind. So, the question remains. Do You BeneKway? Well do ya?