“What You See Is What You Get”

Though first making his marks in the streets, French artist Rero has taken his street art from the spray can to typographical work in the past three years. His art tends to center around areas of government coding and intellectual property laws and explores such issues through his acronym “WYSIWYG,” or What You See Is What You Get. The slogan, though often popping up in his work, doesn’t in his latest work “Nature Morte” but is clearly inferred. Taking large letters and inserting them into landscapes, Rero depicts the obvious and clichéd through his typography. By taking a more minimalist approach to this work, the artist explores the stock images that cross our visionary paths daily. Perhaps making a statement on the modern overdose and use of images, “Nature Morte” explores the ideas of our unconscious associations with landscapes.

All images by © Rero