There are many reasons why thousands of people invest in a luxury watch. Whether it’s to look smarter, complement an outfit, help you stand out the from the crowd, or to spice up your wardrobe, a luxury watch can serve as the perfect accessory on your wrist. Spending money on a timeless piece like a watch can be worthwhile in the long run, with many watches increasing in value over the years.

If you’re ready to take the plunge and buy a luxury watch online, there are various things you need to be on the lookout for. Unfortunately, there are scammers on the internet who don’t act with the best intentions, so when searching for deals, know that if something sounds too good to be true, it probably is. To avoid getting scammed and losing your hard-earned cash, here are is a guide on how to purchase a luxury watch online, and how to score the best deals.

Conduct Thorough Research

Once you’re ready to start looking for your dream luxury watch online, the best place to start is by conducting thorough research. There is tons of information at your disposal both online and offline which can help you build an overview of the kind of watch you have your eye on, what drives its value, as well as how widely available it is. When looking into different providers who sell luxury watches, if the deal sounds like a steal, it’s probably not legit.

Unfortunately, too many consumers make the mistake of clicking on the first website they see and being drawn in by enticing deals which prove to be scams. Once your luxury watch arrives through the post, make sure that you verify its authenticity which will give you peace of mind. Although it may seem like a hassle to conduct thorough research, if you’re parting with thousands of pounds, spending a little time researching is a drop in the ocean.

Always Purchase from an Authorised Representative

Once you have conducted preliminary online research, you will have discovered dozens of luxury watch retailers, each of which will do everything in their power to attract your attention and gain your custom. What may surprise you is that the vast majority are not authorised representatives of the companies and brands they sell. To add an extra layer of protection when purchasing a new luxury watch online, it’s important that you only engage with a seller that has been brand certified. Doing so will give you confidence that the item you’re buying is authentic and trustworthy.

Once you find an authoritative representative, you can take their word at face value and be certain that the description of the watch is accurate, and those who are operating behind the scenes are receiving top of the range training and support from the brand. What’s more, you can be confident in the fact that you will get full brand warranty that will be honoured. Mechanical watches are prone to wear and tear over a long period and potentially even damage, so having a warranty in place can make all the difference between a stressful experience and a seamless process.

Seek Brick-and-Mortar Back-Up

While it’s crucial that you choose an authorised dealer to purchase your luxury watch from, to give you added security, it’s best to pick an online platform that has a physical store location too. Although this may not be the key factor when purchasing your luxury watch, it can make a massive difference once the transaction is complete. Online shopping should be a seamless experience, but if the courier who handles your luxury watch isn’t careful with the product, you could end up with a nasty surprise once it lands at your front door.

Should this happen to you, it’s only natural that you will want to get it repaired or replaced immediately. Returning your luxury watch can be a stressful ordeal if there isn’t a physical location to go to. If you complete the process online, there are lots of guidelines that you must follow which can be a nuisance. Having a physical store that you can visit in person to resolve the issue can speed up the process and give you assurance that the work is being carried out under your warranty. If you have any concerns, being able to speak to someone in person is much easier than over the phone or through a computer screen.

Examine the Fine Print

When purchasing a luxury watch online, it’s vital that you examine the fine print. While it may feel like a chore to sift through the terms and conditions, you will be thankful in the long run should there be a problem with your product. Most luxury watch companies provide a variety of collections, each of which will compromise several models. Depending on the model, there may be subtle differences which can make a huge difference in price.

It’s important that your luxury watch comes with the correct paperwork too. For example, all TAG Heuer watches are watchmaker certified which can give you the reassurance you need that you’re buying a legitimate product. You can find them at CHRONEXT who have an extensive range of luxury watches to choose from. CHRONEXT has dedicated team members who are experts in all things watches. The team also provide a 24-month warranty on all their watches, as well as free insured shipping across the world.

Ask Questions

Before signing on the dotted line and sealing the deal, it’s important that you address any worries or concerns about your luxury watch. If you’re parting with thousands of pounds, now is the time to ask questions that may be lingering in your mind. No one wants to get scammed and lose out on large sums of money, so if you believe something isn’t right, you should go with your gut feeling.

Asking questions will not only bring you peace of mind, but it will help inform your final decision. You need to trust the seller, so if they can prove that they know the A-Z of the product, this should help make the decision process easier. If you’re still unsure as to whether the luxury watch is legit, you can check out customer ratings and reviews that can give you a better understanding on whether the company is reputable. It’s important that the seller possesses excellent communication skills and provides clarity and guidance from start to finish. If you’re the type of person who sees the best in everyone, it’s important that you be on your guard. There are lots of scammers who prey on the vulnerable, so being able to differentiate between what’s real and what sounds like a scam is crucial.

Buying a luxury watch online can be a stressful experience. If you’ve been saving up for many years, it’s vital that you select the right watch that matches your needs, personality, and style. There are lots of websites who compete with one another for your custom, so it’s important that you pick a reliable and reputable brand that has gleaming reviews across the board.

Once you’ve worked out your budget and know where to look, putting all the tips above into practice can help you find the best luxury watch online for you, as well as minimise the risk of you being scammed.