Meatless Farm Partners With Levi Roots To Launch The Uk’s First Meat Free Jerk Chicken Restaurant For Veganuary

This Veganuary, plant-based meat brand, Meatless Farm, has partnered with Dragon’s Den star, Levi Roots, to launch the UKs first plant-based jerk chicken restaurant: The M***F*** Jerk Joint.   

Open between 12-4pm for three days (20th-22nd January) in Shoreditch, the pop-up restaurant is serving up two exclusive Levi Roots Caribbean recipes, both made using Meatless Farm’s new plant-based Chicken Breast launching in Veganuary (RRP: £3.50 at Tesco and Asda) and Roots’ famous Reggae Reggae Sauce.

Visitors can try a plant-based take on a classic with the Meatless Jerk Chicken Rice-n-Peas or spice it up with Chunky Jerk Chicken-less Strips, available for free to eat in or takeaway, until stocks last.

The M***F*** Jerk Joint will allow visitors to make a small, tasty change that can make a big difference; Meatless Farm’s recent environmental data carried out by Joseph Poore (researcher at Oxford University) shows the UK can save 4.3 metric tonnes of CO2, equivalent to 13 million flights to Malaga, by swapping just one chicken meal a week to a plant-based alternative* – so tuck in!

Restaurant opens to the public and meet Mr. Levi Roots himself by messaging @meatlessfarm with your meaty named ID!

Levi Roots, said: “I’ll be turning my all-time favourite classic dish of Jerk chicken, rice and peas plant-based with the help of Meatless Farm’s new chicken breast and my Reggae Reggae sauce, and there’ll be absolutely no compromise on taste with my delicious recipe.

“I’m excited to bring authentic Caribbean flavours to this classic dish plus a modern take on my jerk infused and meat free chunky chicken strips. It’s not to be missed!”

Meatless Farm will be giving away FREE Meatless Jerk Chicken while stocks last at the M*** F*** Jerk Joint, Iron Bloom, 46 Great Eastern St, London EC2A 3EP from Thursday 20th – Saturday 22nd January 2022, 12pm-4pm.