Alok is back on his imprint CONTROVERSIA with another cutting-edge club track that draws upon Rockwell‘s timeless party anthem with “Always Feel Like.” Although the iconic background vocals by Michael Jackson and his brother Jermaine instantly strike a nostalgic chord with listeners, this isn’t your parents’ version of “Somebody’s Watching Me” from 1984. Following the footsteps of his premier future-tech track “The Club Is Jumpin’” from May this year, Alok expertly crafts a sonic journey with future house-inspired basslines and dynamic synths, making “Always Feel Like” a bonafide club banger that feels right at home in the best clubs and festivals across the globe. All that without losing the old-school vibe of Rockwell‘s original. The track follows Alok‘s recent radio-friendly single “Deep Down,” which is going strong at over 30M streams on Spotify alone, constantly growing by a few million new spins weekly on the platform alone, and on the radio airwaves globally. This summer has been a hot one for the Brazilian star, with headline performances at Tomorrowland, Untold, Neversea, Balaton Sound, EXIT Festival, and multiple events in Ibiza as part of Alok‘s residency on the The White Island.
Alok
With a strong resume full of remixes and collaborations with artists such as The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo, and more, Brazilian Alok has gained an immense international following and is currently having his global breakout moment. He already has the second-largest Instagram following of any electronic artist globally (almost 28M), and his 20M devoted monthly listeners on Spotify have made him the most listened to Brazilian artist in the world. In 2021, he was named the 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. In 2019, Alok was nominated for the International Dance Music Awards for his hit remix of the Meduza single “Piece of Your Heart,” and he also worked with global pop sensation Dua Lipa for the official remix of her hit single “Physical.” Recently he also collaborated with Grammy-award pop sensation John Legend on “In My Mind” and with renegade vocalist John Martin on “Wherever You Go” and lended his talents to remix Ed Sheeran‘s “Shivers.” The sky is the limit for the Brazilian superstar.
CONTROVERSIA
Alok‘s CONTROVERSIA continues to go from strength to strength, and this latest release is another fine example of a label making all the right moves to maintain its impressive forward momentum. Since its inception in June 2019, CONTROVERSIA has accumulated over 1B Spotify streams thanks to its remarkable family of artists, including Yves V, Alan Walker, Bhaskar, Alle Farben, Vintage Culture, and more. All of whom have helped CONTROVERSIA quickly establish itself as one of the most successful independent labels in dance music today.
Alok‘s dates:
Aug 26 – Barretos, SP, Brazil
Aug 27 – Divinópolis, MG, Brazil
Aug 28 – Vitória da Conquista, BA, Brazil
Aug 30 – Uberlândia, MG, Brazil
Sep 03 – Rock in Rio – Rio de Janeiro, Brazil
Sep 05 – Hï Ibiza – Ibiza, Spain
Sep 10 – Itu, SP, Brazil
Sep 10 – Cruz Alta, RS, Brazil
Sep 10 – Araçatuba, SP, Brazil
Sep 12 – Hï Ibiza – Ibiza, Spain
Sep 17 – Campos Gerais, MG, Brazil
Sep 17 – Barra das Garças, MT, Brazil
Sep 18 – Salvador, BA, Brazil
Sep 22 – Campinas, SP, Brazil
Sep 23 – Jaguariúna, SP, Brazil
Sep 23 – São José dos Campos, SP, Brazil
Sep 24 – Cascavel, PR, Brazil
Sep 25 – Bom Princípio, RS, Brazil
Sep 30 – Toybox – Toronto, Canada
Oct 01 – Montreal, Canada