Vapoura, the brand-new premium English rum brand, has launched Vapoura Gold and Vapoura Spiced. Born out of a passion for and celebration of the sugar-cane spirit’s rich history and mystique, Vapoura is the ultimate rum for the bold.
‘Traditionally untraditional’, Vapoura champions boldness in innovation by using ground-breaking distillation techniques* to create a variety of complex and beautiful notes in each bottling. Both expressions have been painstakingly refined and distilled in small batches using traditional copper pot stills to maximise the building blocks of sensory delight beyond the bottle. The result – a truly unique, sippable spirit.
We were fortunate to be invited to the launch party at the Frameless Immersive Art Experience, and it was an unforgettable night dedicated to celebrating the artistry of rum. The venue’s incredible visualizations set the perfect stage for the star of the show – the exceptional rum. The long queue of eager attendees highlighted the anticipation surrounding this rum launch.
Inside the stunning venue with its four spacious rooms, each room offered a unique rum cocktail and tasting experience, showcasing the rum’s rich flavours and craftsmanship. The atmosphere was electric, and the event’s flawless organization ensured that the focus remained firmly on the star of the evening – the exquisite rum that took centre stage at this remarkable launch party.
Vapoura is spearheading the rise of the UK’s ‘Rum Renaissance’. Taking its unique name from the ‘vapourer moth’, an ode to beauty emerging from darkness, Vapoura is igniting excitement within rum aficionados old and new and seeks to broaden and brighten the category for exploratory, discerning drinkers.
Vapoura is perfect for sipping neat, or as the ultimate ingredients to elevate classic or newly concocted cocktails to new heights. A true masterclass in the art of rum-making, Vapoura is passionately revitalising the rum experience, daring drinkers to broaden boundaries with every sip and serve.