Up-and-coming Los Angeles based alt pop star Nastiya Kai released her single, ‘I’d Do Anything’ along with a video via her own imprint Nastiya Kai Music on the 2nd of August. ‘I’d Do Anything’ comes hot off the heels of her debut album Demon Era which was released on 31 May. Her recent singles received support from NOTION Magazine, CLASH Magazine, Wonderland Magazine, Numéro, Metal Mag and Earmilk to name a few.
Although Nastiya Kai began releasing music fairly recently having emerged onto the scene in 2023, she’s managed to create a noteworthy space for herself. A completely self-taught artist, Nastiya started playing piano and writing songs at ten-years-old. Nastiya’s sound has been compared to Caroline Polachek and Sub Urban. She finds inspiration in a wide range of genres and artists, including the likes of David Bowie, Daughter, The Naked and Famous, Crystal Castles and The Prodigy. Fans of avant-pop luminaries Billie Eilish, Grimes and VÉRITÉ will absolutely love Nastiya.
‘I’d Do Anything’ is an imaginative exploration where Nastiya fantasises about making it to the top. Her storytelling ability stands out in the single as she wears her heart on her sleeve throughout. Her crisp voice dances over the soft, rhythmic synths and soothing beat with fluid precision. The accompanying video depicts Nastiya entering an opulent pink mansion that isn’t hers, furtively looking through it and touching or trying on what lies inside it. The video is a confessional, offering a glimpse of the life that Nastiya fantasises about, with imperfections lurking beneath the luxury.