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The Face Magazine: Culture Shift – A Landmark Art Exhibition in London

L-R: Jazzie B, by Enrique Badulescu, styled by Adam Howe, April 1989, ©Enrique Badulescu; Madonna, by Jean Baptiste Mondino, June 1990, ©Jean Baptiste Mondino; Voici Paris, by Stéphane Sednaoui, styled by Babeth Dijan, June 1988, ©Stéphane Sednaoui; Kim Wilde, by Davies and Starr, March 1982; © Davies and Starr.

Art exhibitions in London never fail to excite, and 2025 promises something special. The National Portrait Gallery is set to launch The Face Magazine: Culture Shift on 20th February, marking a significant moment in the city’s art scene. This major exhibition will celebrate the iconic portraiture and photography featured in The Face, a groundbreaking British magazine that redefined pop culture over the decades.

The Legacy of The Face Magazine

Starting in 1980, The Face was a trailblazer in fashion, music, and pop culture. It captured the pulse of Britain and beyond, blending art with youth culture. Now, over 200 prints from more than 80 renowned photographers will be displayed. These include Sheila Rock, David LaChapelle, Corinne Day, and Stéphane Sednaoui, showcasing portraits that have influenced style and music.

What makes this exhibition truly unique is the inclusion of images never before shown outside of the magazine’s pages. The curated collection will offer visitors an immersive look into how The Face impacted the 1980s, 90s, and 2000s.

A Journey Through Fashion and Music

The exhibition takes visitors on a journey, starting with the early years of The Face. The magazine’s role in shaping fashion and music is highlighted through its innovative photography and design. Photographers were encouraged to experiment, creating portraits that became cultural landmarks. As a result, The Face was more than a magazine; it was a cultural force.

The influence of The Face in fashion photography is evident in its radical approach. From the Buffalo group, led by stylist Ray Petri, to the discovery of Kate Moss, the magazine pushed boundaries. The work of photographers like Jamie Morgan and Corinne Day introduced a new, authentic vision of beauty and style, challenging mainstream fashion norms.

Impact of Digital Photography

As the exhibition progresses, visitors will witness the evolution of fashion photography. The transition from analogue to digital in the 90s and early 2000s reshaped the industry. The Face was at the forefront, embracing new image manipulation technologies. The work of photographers like Norbert Schoerner and Inez & Vinoodh transformed fashion photography into an art form that combined traditional techniques with cutting-edge digital technology.

The exhibit also features the bold, colourful “hyperreal” images of the late 90s, reflecting the evolving visual language of fashion. These works exemplify how The Face adapted to a rapidly changing media landscape while continuing to challenge conventions.

A Cultural Force Beyond Photography

The Face was more than just a fashion magazine; it was a platform for new voices. The magazine’s influence extended beyond the pages, championing fresh talent in music, fashion, and graphic design. The Culture Shift exhibition reflects this spirit, showing how The Face has inspired generations of artists, photographers, and creatives.

Visitors can explore not only the photographs but also the stories behind them. Interviews with photographers, stylists, and the magazine’s founder, Nick Logan, reveal the magazine’s impact on contemporary culture. It’s a celebration of creative freedom and the vision that made The Face an icon.

A Must-See Art Exhibition in London

Whether you’re a fan of photography, fashion, or pop culture, The Face Magazine: Culture Shift is a must-see. It offers a unique opportunity to experience the iconic imagery that shaped modern British culture. The exhibition runs from 20th February to 18th May 2025 at the National Portrait Gallery, so don’t miss the chance to dive into the history of one of the most influential magazines of our time.

With over 200 prints and portraits on display, this exhibition promises to be one of the standout art exhibitions in London in 2025. It’s not just about looking at photographs; it’s about understanding how The Face changed the cultural landscape. Be part of the culture shift and experience this landmark exhibition.

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