Caramilk Creations Café, BOXPARK Shoreditch

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Date/Time
Date(s) - 11/08/2022 - 12/08/2022
12:00 am

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FROM MOUTH-WATERING CARAMILK-SHAKES TO CARAMILK COOKIES, CADBURY IS BRINGING THE AUSSIE CARAMILK CRAZE TO LONDON AT A ONE-OFF POP UP

• On 11th and 12th August 2022, Cadbury is launching the Caramilk Creations Café at BOXPARK, Shoreditch
• Partnering with Aussie foodie influencer Food Feels, the café offers three of Australia’s viral Caramilk bakes for the public to try
• This pop up is part of Cadbury’s Just Ask An Aussie campaign, sponsoring Australians living in the UK to spread the word about Caramilk

Thursday 4th August, 2022 – A chocolate-lovers dream, Cadbury is bringing some of Australia’s most famous Caramilk recipes to the UK, for the public to try at a summer pop up at BOXPARK Shoreditch.
Newly developed for the UK, Caramilk launched last year following its sell-out notoriety Down Under. In fact, Aussies simply can’t get enough of this golden blend of white chocolate, so much so that they’ve been finding ways to use it in every recipe possible.
Cadbury is bringing some of the most popular Aussie recipes available to try for free in London for two days only. On Thursday 11th and Friday 12th August, Cadbury fans can choose from one of three delicious Caramilk Creations to sink their teeth into, whilst chatting to an Aussie all about the Caramilk craze.
Partnering with Australian foodie and longtime Caramilk fan, @Food_Feels, there will be an array of melt-in-the-mouth Caramilk Creations to try for the first time in the UK. The public will also have the opportunity to ask Cadbury’s sponsored Aussies – including James Thompson creator of Food Feels – about their favourite ways to enjoy Caramilk.
Served from an unmissable purple Caramilk van, there will be 1,000 delicious Caramilk Creations available each day on a first come first served basis, so consumers are encouraged to be quick getting down there to avoid missing out.
The menu at the Caramilk Creations Café includes:
• Caramilk-Shake
• Caramilk Rocky-Road
• Caramilk & Raspberry Cookie
Cadbury Caramilk is a uniquely crafted golden white chocolate made from 100% sustainable cocoa. Its combination of a melt-in-the-mouth golden caramel chocolate, combined with a smooth silky texture, makes it truly irresistible.
The pop up is part of Cadbury’s Just Ask An Aussie campaign which recently saw the brand sponsor 1,000 Australians living in the UK to help spread the word about why they love Caramilk.

Bryony Tate, Brand Manager at Mondelez, says: “We can’t wait to give Brits a taste of Caramilk, and what better way to do this than showcasing some of the best Caramilk recipes around. Complete with our very own sponsored Aussie that passers-by will be able to ask about their Caramilk obsession. This is sure to be a pop-up not to miss!”
The pop up will take place on Thursday 11th and Friday 12th August at BOXPARK Shoreditch and will be open to visitors from 11am to 7pm on each day.

ENDS
Notes to Editors:  

Caramilk is a uniquely crafted golden white chocolate, newly developed for the UK and Ireland.

For more information or high-res imagery please, please contact: cadburypr@ogilvy.com


About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, Mondelēz International is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
  

About Cadbury 
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted The Grocer’s Britain’s Biggest Brand 2021*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories. As well as this, innovations such as Cadbury Dairy Milk 30% Less, are just another element which help consumers manage their sugar intake, with great-tasting products. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities. 

For more information visit www.cadbury.co.uk