Q&A with young electronic artist iFeature

iFeature is making waves with their new album, Forbidden, which they unleashed on April  26, 2024. Known for their bold fusion of music  and art, iFeature invites listeners to an intense 12-track odyssey through many emotions. iFeature is not your typical artist. Beyond their musical talents, they have a profound knack for visual arts and an unwavering commitment to DIY self-promotion. Their unique blend of skills, including playing the piano since the age of 5, taking full control of mixing, mastering, recording, creating all their sounds, and delivering heartfelt vocals, showcases an unprecedented level of creativity and dedication. At only 23 years old, iFeature already boasts remarkable success in their career.

  1. Tell us about you, how long have you been producing music? What inspired you to start? 

I have been producing music for about 10 years.

When I saw M4Sonic on Youtube playing the Weapon Mashup on the Launchpad, I was so inspired to do it myself. So I asked my stepdad if I could have one and he bought me a Launchpad mini. That was my introduction to Ableton Live. I saw there was so much more to it, so I never stopped learning and I still learn new things every day.


  1. The music industry is super competitive these days, was there a moment in your life that you wanted to give up on music?  How did you manage to stay focused and achieve what you want? 

I think every musician has their ups and downs but the most important thing is not to stop and keep going, keep growing, keep evolving. Keep learning and the most important thing is to be true to yourself, be true to other people and be honest.

Don’t let it bring you down. I have a hyperfocus because of my ADHD so that’s how I stay crazy focused.


  1. How would you describe your creative processes? Who writes the lyrics to the songs? Are the music and lyrics written in conjunction, or separately?     

I just feel the mood and start where it goes. I don’t care what genre it is if it feels right to continue, I don’t like to block that natural process. I write all my lyrics and songs. All my lyrics are important to me, all my music is my own therapy for myself. I get all my inspiration from things I have experienced in my life.


  1. What’s your favorite track from the upcoming album and what other bands/artists are you listening to right now?  

It’s so hard to say what is my favourite track from the album but I really love ‘Unharmed’, ‘Athora’, ‘Act Up’ because they are really special.  I have a lot of music I listen to at the moment, too many artists I love and would love to mention.


  1. What’s next for you?

Playing big shows, singing on live stage and making the best show people can remember of that would be the next steps. Working non stop on new music too, have a lot coming after my album! 

Creating new music tools people can work with. And so on and on.


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