L2C is a lifestyle project. It is fresh and immediate,
everything is made with humor, because we like to design stuff that will make you smile!Our design philosophy is not trend driven but rather is inspired by true events.
WHAT DID INSPIRE YOU TO START IT??
We always wanted to do this, and we have always had a creative chemistry Surely living in East London and spending every day together fantasizing all the time has helped us to take the first step and finally see our ideas realized!
WHAT DOES FASHION MEAN TO YOU??
Basically, fashion is a game where shape, line, color match together and change year by year. It is everything and nothing… we can’t live without… but at the same time we are not addicted!
WHAT WERE THE BIGGEST OBSTACLES LAUNCHING YOUR BRAND AND HOW DID YOU OVERCOME THEM??
Definitely the language! To live in a foreign country was not easy for us, but our enthusiasm and our attitude, along with the advice of some good friends, have brought us where we are now!
WHAT WOULD YOU SAY YOUR MOST MEMORABLE EXPERIENCE HAS BEEN WHILE DEVELOPING IT??
Discovering that we have never had a fight!! We know it sounds stupid but it is not to be undervalued! Our skills are good balance
TELL US ABOUT DO’s AND DON’Ts WHEN YOUR OWN BRAND / LABEL??
what to do: Believe in you own ideas, be committed and don’t be afraid to overload it. Be open to advice, of course at the end always decide for yourself!
What not to do: Do not get caught up in the anxieties (much going on!), you should never rush things and at the same time do not waste time … (hard, right?!?)
WHY DID YOU CHOOSE BRICK LANE TO SELL YOUR PRODUCTS?
We wanted to live in the east end of London before we moved here.?this market is magical, has a nice vibe and is constantly moving. It is a place where you fall in love every 5 minutes
WHO ARE SOME OF YOUR FAVORITE DESIGNERS?
Difficult question! fashions change and you also change yourself. so it’s hard to say who is your favorite! ?Now? if we talk about the graphic world we can say that we have always been attracted to lazy oaf, 5preview the real irony of Gemma Correll and the fairy tale world of Nicoz Balboa. If we talk to fashion instead we really like Marc Jacobs, Alexander Wang, Chloè, Stella McCartney, Victoria Beckham, Acne, Diesel, Prada, Miu Miu (by good Italian!)
ARE YOU PLANNING TO STAY HERE IN SHOREDITCH??
sure!
HOW WOULD YOU DEFINE SHOREDITCH FASHION?
colorful… always in motion… not afraid of change… bold…
HOW CAN VISITOR CAN FIND YOUR MARKET STALL?
Brick Lane Backyard Market! and we will also have an online shop very soon!
keep up to date with all of our latest goings-on by Following our blog at
www.les2coquettes.com
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