What do you think if I say “tires”?
Maybe you think about cars or motorbikes or bicycles, something always on the road, something dirty, rough, something useless after being used for a while and difficult to be disposed after… but not everybody thinks like this…
Barbara D’Altoè, emergent Italian fashion stylist, sees in tires and tube tire much more. She makes the finest clothes and accessories with these and other recycled materials, turning upside down not just the use of the waste materials but above all the concept of fashion, at least the traditional idea of it.
Scalps of silk and other precious fabrics are elegantly mixed together with tires and other waste material to create a special harmony…
Hard to believe? Go and see it with your own eyes at the Cult Mountain – New Artist Emporium, independent concept store, art gallery in Shoreditch, next Sunday, 3 November at 6 p.m (free entry). It will be not just a fashion show but much more. You will enjoy her creations, accompanied by live music and visual and body performances from the art collective gathered by the same Barbara, Maison Ròde Waste Culture.
She founded the growing fashion brand Maison Ròde. Her style is energetic and alternative. Her work is everything except random: behind it, there is the constant research on the materials, a lot of creativity and firm principles. Her clothes give new life to what was useless such as used tires and scraps of fabric. Respect for the nature and the environment seems the beautiful, important and extremely actual message coming from this brand.
Barbara has recently demonstrated her talent also at the FDC (Fashion Designers’ and Craft makers’) Young Designer Awards, last Saturday. This is a prestigious platform for new designers to display their creations to an audience of fashionistas and press.
A part from the nobleness of this event, what I like the most is that Barbara D’Altoè makes fashionable what normally is waste. I think it is going to be a lot of fun! See you there!
