A group of young indian entrepreneurs are setting out to turn Mumbai’s taxis into works of art. Following a highly successful Kickstarter campaign, the team at Taxi Fabric are giving some of the city’s best young artists the opportunity to design colourful new interiors for 30 cabs.
As well as looking cool and giving artists the opportunity to showcase their work, Taxi Fabric hope that the project will help change public attitudes towards the importance of design as a whole.
‘Design, as a job or even simply something studied at school, is unfortunately not widely recognised in India’ explain the team. ‘Older generations don’t understand it – design to them, just performs a function. Many people don’t know that design can create a real impact. With so few spaces for young people to show off their skills, it’s hard to change that perception.’
‘We put two and two together and started connecting designers with taxi drivers- turning seat covers into canvas’ for young Indian designers to show off their design talent and storytelling skills.’
