London named top city for InstaDads, new study reveals

When we think of dads, mastering Instagram may not be the first thing that pops to mind – but a new study from Menkind is here to shatter this myth!

The new social media analysis crunched all the numbers for geo-located public posts under the most popular dad life and fatherhood hashtags, and uncovered the hotspots where UK dads are most active and popular on Instagram.

London named top InstaDad city

The new study analysed publicly available Instagram posts from the last three months based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.

When measuring volume of content, the city level hashtag analysis reveals Londoners are the top InstaDads in the country, followed by dads in Liverpool, Southampton and Leeds.

London dads love snapping their proudest dad moments, also coming in second for the number of dad-related posts at a county level, after Essex dads, and sixth when it comes to the most liked Insta content, preceded by the counties of Leicestershire, Essex, Northumberland, Gwent and Berkshire.

It is, however, the small town of Glossop, in Derbyshire, where dads share the most Instagram content related to fatherhood per 1000 residents – 2 times more than the runner-up city, Lincoln. Lincoln dads, themselves, share 12.5 times more dad content than London fathers per 1,000 people. Londoner dads still make it into the top twenty InstaDad cities in the country, relative to the size of its population.

Exploring city level data, London dads share the second most engaging dad-life posts, preceded by Welsh father figures, with Newport amassing the most InstaLikes for dad-related content, and followed by Blyth, in Northumberland.


South East and East of England InstaDads most active

Overall, InstaDads in the South East and East of England are most active and receive the most likes to posts about dad life, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data.

At county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.

Top five proudest InstaDads revealed

The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.

Top InstaDads


Number of likes




Leicestershire, East Midlands



Blyth, Northumberland, North East






Chester, North West England



Doncaster, Yorkshire and the Humber

*Top five InstaDads based on most liked dad-life Instagram content in the UK

For more information about the study, please visit: