When starting a bed and breakfast business, there are many things to think about. However, marketing should be at the top of your list!
If you are the proud owner of a bed and breakfast hotel, you know that it takes a lot of hard work to make your business successful. It’s not enough to simply provide a comfortable place for guests to stay – you also need to attract customers through effective marketing. In this blog post, we will discuss five marketing strategies that can help promote your bed and breakfast business!
Use social media marketing to your advantage
Social media platforms like Facebook, Twitter, and Instagram are powerful tools that can help you reach a wider audience. Creating engaging content and using relevant hashtags can attract potential guests to your bed and breakfast business. Furthermore, you can use social media platforms to connect with other businesses in the industry.
Keep in mind that your social media posts should be concise and catchy. Save the prose for your website blog. Never write down walls of words on your social media posts. Instead, post dynamic visuals, such as posters, banners, and flyers that get the message across at first glance. If you’re thinking about where to make posters, here’s a free and easy-to-use poster maker.
Develop a strong website
In today’s digital age, it is essential to have a strong website for your bed and breakfast business. Your website should be user-friendly and informative, and it should include photos of your property. Additionally, your website should be optimized for search engines so that potential guests can easily find you online.
To make your website even more effective, consider including a blog. This is a great way to share information about your bed and breakfast business and connect with potential guests. Just make sure you post articles regularly, and that your content adds value to your audience.
Create an email newsletter
An email newsletter is a great way to keep potential guests updated on what’s happening at your bed and breakfast business. You can use your newsletter to promote special offers, share blog posts, and highlight recent renovations.
When creating your email newsletter, use an attractive template and include high-quality images. You should also keep your articles short and sweet, so readers don’t get bored halfway through. When sending out a newsletter, the critical thing to keep in mind is to make sure it doesn’t overwhelm your recipients and adds value. Most newsletters end up in the trash folder, and you don’t want your emails to share that fate.
Generate positive online reviews
Potential guests will often read online reviews before booking a room at bed and breakfast. That’s why it’s essential to generate positive reviews from previous guests.
The best way to encourage positive reviews is to ask your happy customers to leave one. You can also offer a discount or freebie in exchange for an honest review. Just be sure to avoid any type of review manipulation, as this can damage your reputation.
Speaking of online reviews, if your business isn’t listed on Google, you’re missing out on a huge opportunity. Google is the most widely used search engine, and it’s your best bet to reach out to a larger audience. So, get listed and ask your customers to leave reviews there.
SEO can make or break your business
Search engine optimization (SEO) is the process of improving the visibility of your bed and breakfast business in search engines like Google. By using relevant keywords and phrases, you can attract potential guests looking for a place to stay in your area, especially if you invest in local SEO.
But how can you find the most-searched keywords on Google? The best way is to use Google’s Keyword Planner tool. This tool allows you to research keywords and see how many people are searching for them each month.
Once you’ve found the right keywords, it’s time to start implementing them on your website. Use them in your titles, tags, and descriptions. However, don’t stuff your keywords in there just for the sake of it. This will only hurt your SEO ranking.
A final piece of advice
All the above marketing strategies are tried and tested ways of making your bed and breakfast business the talk of the town. However, you must remember that every business is different and has a unique target audience. Therefore, it’s essential to test out different marketing strategies and see which ones work best for you.
Finally, don’t forget to track your results to see what’s working and what’s not. You can monitor the results of each strategy by using tools such as Google Analytics, which allows you to see how much daily, weekly, and monthly traction you’re getting.
