Running a small business can be tough for anyone. You’ll have to contend with competition from other businesses in your sector as well as difficult financial issues such as recessions which can be hard to navigate.
In the UK alone, there are more than 5.5 million small businesses which mean you’ll have to do all you can to stand out from the crowd in order to make the most profit for your company. Some things you may do include:
- Improve customer satisfaction
- Ensure top-notch products/services
- Provide deals and offers
- Promote your business in creative ways
The latter is perhaps one of the most important as it will be a major driving factor in attracting new customers to your small business. To help, we’ve come up with a list of creative ways that you can use to promote your small business. Read on to find out more.
Grow your social media following
Social media is one of the best tools to use to promote your business because it is free and has the potential to reach a huge audience. There are currently more than 57 million UK social media users to target and many of them will be directly interested in your products and services.
Print fun flyers promoting your services
Handing out flyers promoting your services is a traditional form of marketing that still works in the digital age we live in. Getting your name out there through the face-to-face interaction of passing potential customers a leaflet ensures that you’re more memorable.
Go to networking events/conferences
Networking events and conferences are a great way to meet like-minded individuals in your sector. Here you can tell everyone about what you offer and create partnerships with other small businesses.
Become a charity sponsor
Consider sponsoring a charity close to your heart. Not only will this be great for the charity but it’s also great PR for your business. When you show the world that your business has a moral compass, they’re more likely to want to buy your products or use your services.
Give out business cards
Whenever you meet someone that displays an interest in your business, be sure to have a set of business cards ready to hand out. These should include your contact details, so people can easily get in touch with you.
As you can see, there are a plethora of great ways that you can promote your small business. If you don’t take advantage of them then you’ll be quickly left behind by your competitors which may be the eventual collapse of your business. Get on the front foot now and implement all of these ideas into your marketing strategy.
