If you own any business that operates online, you need two things. You need digital marketing and really good digital art. You may be eager to invest your advertising funds in local newspapers, magazines, television, or radio, and those forms of advertising have their place. But, they won’t reach your potential clients on the web.
You must utilize the tools of digital marketing. You have to convenience people to log in to your site. Then you have to convince them to stick around and you don’t have a much time.
Let’s say you are an online lottery company. A new customer wants to sign in just to check tonight’s official lottery numbers. According to a study conducted by Google, you have 50 milliseconds to make an impression. That equates to 0.05 of a second.
Your customer will not be impressed if you have designed your site with traditional artwork or clip-art. In that tiny fraction of time, you must give them something to remember you by. In the mind’s eye, great art equals a great site.
Digital Art
You need the skills of a good digital artist. Like other professional artists, a digital artist creates works of art. However, a digital artist uses a computer or tablet. They must have an artist’s eye, style, and the ability to capture an audience at a glance. Besides obvious talent, a digital artist is required to have a bachelor’s degree in visual or commercial art.
Digital art is created on a computer, scanned, drawn on a tablet, or any way of using technology. It takes hours for a digital artist to create their work. Unlike traditional artists, there is no expense of art supplies, and no storage issues. The most expensive tools needed are upgraded computer software every couple of years.
What is digital marketing?
People like to say that we are living in the digital age. That is somewhat of a catchphrase for “advertising online.” While this is just a small part of the digital age, it will suffice for the purpose of discussing digital marketing.
We are a technology based world. As such, e-commerce is a major business. Because of big data, information is gathered from people as they use their electronic equipment. Super-computers sort and analyze the data. This is where digital marketing gets its supreme power.
By narrowing the information collected, you can focus on customers in your demographic area, target age group, choices of activities they enjoy, and much more. When you have defined your target base, you can design your digital marketing campaign to match your target audience. You do not spend money trying to pull everyone in, knowing some will not stay with you long term.
Once you have a new customer, current technology goes above and beyond anything ever offered before. You know so much about the customer, you know how to anticipate their needs and treat them like they are your only priority.
For digital marketing and tools to function at their best the company must invest in high-tech management methods. Companies must provide superb value and service to people with the use of their digital equipment and state-of-the-art programs. The combination of these methods makes the digital age the greatest marketing system the world has ever seen, and we have barely scratched the surface.
Good business
Digital marketing is all done via computers. Technology-driven advertising allows you to track your ads placed on social media, various email campaigns and hits to your website. The system identifies where your customer or lead came from. It can tell if they visited your website, clicked through, and how long they spent on each page. You can easily compile their data, knowing what type of client your ads attract and how to better shape it to reach others. Your computer system shows exactly how much each sale costs you. This is invaluable information that has never been so easy to harvest.
Competition
When your business has gone live online, you now have competitors that you didn’t have before. There is always someone trying to outdo your efforts.
Small business owners don’t always have the deep pockets of large corporations. Go into their websites and discover what they are offering. With that information you can design your campaign around tools they may not prioritize. No matter what your advertising budget, you can always offer:
- Value
- Quality
- Personal attention
- Community Knowledge
Marketing in all forms is about connecting with and creating a relationship with your customers. Technology gives you a global base to choose from. You can reach vast numbers of people, and they can easily visit your business. Digital marketing puts your business on the fast track to success.
Conclusion
The world is connected through social media. Social media is a great way to advertise your goods or services. If you need some professional help, hire someone who knows what they are doing. Technology is growing at rapid speeds. You need digital marketing to compete today. Who knows what you will need tomorrow. Now is the time to get with the technological program.
