While we may think of the hospitality industry as inherently non-technological, revolving around human relationships, that couldn’t be further from the truth. Technological inventions have been integral to developing the hospitality industry, from digital management systems for staff to real-time access to customer-created online reviews.
Now, as we take massive strides into the digital age, we’re seeing a whole range of new technologies hit the market. Let’s see how some of those are going to positively impact the future of the hospitality industry.
Improving experiences
One of the main ways in which technologies will be able to benefit the hospitality industry is by improving the quality of service that guests experience, from start to finish. Online booking platforms and apps, like Booking and Tripadvisor, have made it incredibly convenient for travellers and diners to research businesses, finding an option that’s perfect for their needs and within their budget.
Guests are also often able to access hotels and similar locations with digital keys, and access assistance from staff at the press of a button on their phone. Throughout, these innovations lead to an improved, more convenient experience for the customer.
Improved communication
Communication lies at the heart of good hospitality – customers need to be able to easily tell service providers what it is that they need, whether that’s a specific drink or a bigger room. Technology has had a massively positive effect on easy, effective communication.
AI chatbots mean that website visitors can have a wide range of questions answered almost instantly, while other messaging services allow customers to contact someone who can help them in seconds. Now, people are often even able to communicate with digital service robots – something we thought would be reserved for science fiction for many more years to come.
Optimised efficiency
One of the main reasons that most businesses integrate technological solutions into their operations is to increase efficiency. From the booking process to shift management, advanced software solutions can make the process of running a hospitality business far smoother, maximising efficiency while minimising the need for additional human input.
In addition to increasing efficiency, these largely automated systems make data management much easier, while decreasing the risk of human error occurring. Things like digitally connected auto restocking shelves can ensure that you don’t run out of vital materials, while digital schedulers can help to optimise shift allocation.
Personalisation
Finally, technology has also helped the hospitality industry to provide unprecedented levels of the most important element of hospitality – personalisation. By using data analytics and advanced feedback systems, services can ensure that each customer is provided with a service that’s absolutely catered to their personal preferences and needs. This helps to ensure that businesses develop a strong brand, while maintaining a sizable base of loyal customers.
These are just a few of the many ways in which technology is positively impacting the hospitality industry. From optimised communication between staff and guests, to truly personalised services that are perfect for each individual customer, it’s imperative that the hospitality industry continues to embrace technological solutions to modern problems whenever they can.
