For London Design Festival 2023, Lee Broom presents new editions of acclaimed lighting pieces alongside a selection of the brand’s iconic designs in the flagship showroom on Shoreditch’s Rivington Street, which now spans the entire frontage of the Electra House building.
The recent extension of the showroom marks a further expansion of the brand, which first opened on Rivington Street in 2010, before expanding into the second shopfront in 2013 and finally taking over the whole frontage this year, 16 years after the brand was first founded. The exterior has been reimagines in black with brushed accents, and Little Lens Flair lights adorning the exterior façade. The interior has been reconfigured to display a wider selection of Lee Broom furniture, lighting and accessories, celebrating 16 years of the brand’s most iconic designs including Lens Flair, Orion, and the Hanging Hoop Chair.
Known for pushing the boundaries of how materials can be used and for examining the intersection between architecture, art and design, Broom’s acclaimed collection, Divine Inspiration, is prominently displayed within the showroom, with Pantheum now exhibited in the showroom’s third shopfront. The limited-edition Requiem Hoop and Globe lights, designed in editions of 15 to celebrate the brand’s 15th anniversary, are also hung within the space, as well as a curated display from the collection including Hail and Vesper, and new editions including Altar Wall Lights and Chant Surface Lights.
Passionate about art and sculpture, the showroom also now features a selection of vintage artwork from Lee Broom’s own collection, creating a space that feels personal yet unique.
Lee Broom says: “I opened my Shoreditch showroom in 2010, three years after I founded Lee Broom, and so the connection between the brand and this iconic building on Rivington Street is a special one, especially given Electra House’s history as an electro plating factory for designer furniture including Conran back in the day. We look forward to this next stage of our growth with this esteemed building, and it has been great to celebrate another edition of London Design Festival within the space.”
