Vapes are one of those elements of popular culture that seemed to go mainstream literally overnight. Sure, there were always those people with their clunky devices blowing smoke rings, but for years, it was little more than a fairly niche subculture.
Then suddenly, everyone seemed to have one. If, like us, you were wondering why that happened, then you’re in the right place.
Here, we take a look at some of the main reasons behind this modern trend, to shed light on a phenomenon that seems to be here to stay.
Disposable devices
One of the main reasons behind the massive rise in popularity was the introduction of disposable devices, from suppliers such as Wholesale Disposable Vapes.
The introduction of these devices meant that consumers didn’t have to invest in a whole complex set-up anymore – they could just buy a vape, use it until it had run out, and then get a new one.
There’s a reason we mentioned this aspect first: when it comes to trends like these, it’s nearly impossible to overstate the importance of convenience – people are generally far keener to try something new if it’s easily accessible.
Relative health benefits
Another important factor that led to their rise in popularity is the relative health benefit of vaping over smoking.
With even the NHS recommending vaping as a way to give up smoking, combined with the increased convenience provided by disposable devices, smokers have started switching over en masse.
Go to any pub nowadays and you’ll see the proof. Where just a few years ago you would have seen everyone with a cigarette and a pint, now you’ll often see equal numbers of smokers and vapers.
Increased fun factor
While the practicality and health benefits are both important things to mention, you can’t ignore the fun factor of vaping. They’re colourful, easy to share, and come in a wide range of different flavours and strengths.
In a sense, they represent the perfect toy for adults – far more engaging and effective than a fidget spinner at least. And really, with so many serious things happening around us in the modern world, who can blame anyone for wanting to cheer themselves up a little bit?
Affordability
Finally, the aspect that ties all the points listed above together – affordability. With the mass production of disposable vapes, devices have fallen dramatically in price.
Combine that with the ever-increasing price of cigarettes, and vaping has appeared as a financially preferable alternative for a wide range of people. With the current cost of living crisis, it provides a convenient way for many to take a sometimes substantial chunk out of their weekly budget.
These are what we think are some of the main factors behind the massive rise in the popularity of vapes over the past few years. Of course, these factors are primarily relevant to the UK and Europe more generally – there are likely a whole range of other reasons behind it as well, some of which might ring slightly more or less true with your personal experience.